An image that can make people say "wow" is a must in Instagram, but did you know that caption is what brings followers closer to you?
The caption is the unsung hero that people usually ignores. It is not the main highlight of the post and tends to play a supporting role, so it is understandable. However, even though it seems trivial at first, it is a vital factor that helps keep Instagram pages alive. Think of it as a crutch that allows a post to maintain a standing position.
But why are captions important? One of the reasons is that they help you reach out to people who will see your post. By putting a short story of how the image was made or what inspired you to create it, you are establishing a friendly relationship between you and those who will see the post. That connection will give a post an approachable vibe, which in return can make your followers feel welcome to browse more of your contents.
Another benefit of putting a caption is that it boosts activity on your page. Instagram favours posts that have a lot of engagements (likes, comments, and time spent on a post). If it sees one that is doing well, it will help that post become more discoverable by more people. So if your image or video has a caption that asks people questions or makes them read longer, you will have more chances of landing a spot on the Discover tab.
A caption partnered with a hashtag is a match made in heaven. By targeting specific users through hashtags, you can reach out to those who are interested in that topic. For example, if you posted something about clothes and included #fashion in your caption, there is a guaranteed set of people who can come across your work because they are already engaged in that subject. However, be sure not to use too many hashtags for this can cause users to ignore your post.
How do we write an effective caption?
After creating a material, think of something to say that will match your topic. You can look for inspirations from various sources but be sure to add your own spice to it, something that will reflect yourself. Next, do not turn it into a novel. Sure, you have thousands of characters at your disposal, but people will become bored if you put a block of texts in there. Last, use hashtags to attract more people in viewing your post.
Done creating your caption? Then it is time to post your work and tell the world what you want to say!
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