From just posting a status update, creating Stories is now the talk of the town on Facebook. Ever since it was added in the social media platform, Stories was able to gather a lot of positive reviews and has now grown to be an important part of users' daily routines. Even Facebook's CEO, Mark Zuckerberg, has noticed that more people are getting more interested in it. It was due to this that marketers got attracted to it and decided to use it as another way of advertising.
But how do you make a creative and effective story that can intrigue people? Facebook released a guide answering that question.
In that guide, they stated three major factors that produce an engaging story. They are the following:
1. Look and Feel
This involves visual elements that catch the eye of potential customers or followers. Here, be sure to check if your text overlays, stickers, and sound blend well together. They must all work hand in hand to produce a single tone that matches the message that you want people to see. However, removing one of those elements will not hurt. For example, if you think that the whole post will look better without those stickers, feel free to remove them.
2. Brand and Product
Call to action and brand recall is important when marketing in story format. If you are going to post a creative one, it should be designed with the appropriate theme that matches your brand and what you want your audience to do.
3. Format and Execution
How you will deliver the ad affects people's reception to it. Make it bite-sized to avoid boring people and try mixing styles to make it unique. Think like you are in your customers' shoes and ask yourself if it is interesting enough.
With almost 1.25 million people using it, Facebook's Stories feature opens a new digital advertising format. It is a nice option if you want to try deviating from the normal image or video that appears in news feeds. Overall, Stories is a handy feature that advertisers should try. With its scope and visual appeal, it can be a big help in boosting a brand's chances of gaining attention and maybe even sales.
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