While scrolling through your news feed, have you ever wondered why the posts you are seeing are there? Facebook now has answers to that question.
The popular social media platform has released a "Why am I seeing this post?" option (similar to their "Why am I seeing this ad?" tool) to provide more explanation regarding their algorithms. This involves seeing a list of factors that caused those particular posts to pop up along your friends' updates with a single tap. Is it useful? Yes, since it gives the users an idea of why Facebook decided to show them that kind of material and what to expect next time based on their previous actions.
Digging deeper into the new feature, it provides a helpful breakdown of a user's past interactions. For example, if you see a photo of a dog on your news feed and then tap "Why am seeing this post?", a list of your previous actions like joining a group about dogs or sharing a dog's video will be listed here. The factors affecting the order of what you see are primarily ruled by these three: (1) how often you interact with people or pages, (2) what type of post (video, photo, etc.) you usually like, and (3) a post's popularity. In addition, the feature has an option that allows people to manage what they see based on the information shown to them.
Overall, this is a neat feature from Facebook. It may seem trivial, but it gives us some insights on why things are happening on our news feeds. It gives us an ability to filter the things we want to see by letting us prioritise the type of posts that we value, thus, avoiding wasted time of scrolling past materials we do not care about. It can also assist Facebook marketers on better understanding their potential market by having a glimpse of what people in their target field usually reacts to.
So, curious about your own news feed? Use this new feature now and find out what influenced it.
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