Pinterest is gaining the interest of many. This was evident in the new statistics shown by the platform. Back in September, when it released its statistics, the number of their monthly users were still sitting at 250 million. But now, several months later, those numbers rose up to 265 million. It is still behind the big ones like Facebook and Twitter, but it is significant growth.
But why is Pinterest booming?
Maybe because it allows people to post and keep a compilation of images and videos. It lets people keep track of things they liked and gives them access to them again in case they forgot where those posts came from. That is its main charm. It is a handy platform that acts as a portable photo album for the cool items that you encountered while browsing the internet. In addition, you can also view what others bookmarked or "pinned", allowing you to know what their interests are.
Aside from people using it for personal purposes, business-oriented folks can also benefit from Pinterest.
For those involved in digital marketing, Pinterest offers a boost in terms of publicity and gaining potential customers. Due to its nature of presenting product suggestions to users, it creates a smooth way of intriguing people and convincing them to view a brand's product. Marketers can take advantage of this by creating a sort of online catalogue for their products. Besides, given its updated statistics of monthly users, investing in this platform's audience scope is a good idea.
So what is in store for this platform in the future? With them setting a new milestone, Pinterest's future seems bright, that is for sure. Yes, it cannot compete side by side with the big ones like Facebook as of now, but it found a niche where it fit in perfectly. If they could invest in their strengths and add new useful features, perhaps we can see it at the top of the social media platforms list.
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