Tik Tok, The New Snapchat?

Have you heard of Tik Tok, perhaps on an advert while watching a Youtube video or while randomly scrolling through Facebook? If you haven...

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How to Leverage the Power of Micro Influencers

Last month, we wrote about the rise of brand influencers on social media. Today, we are getting a closer look at a new breed of influen...

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Social Media and the Rise of Brand Influencers

Brand awareness is becoming extremely challenging for marketers and advertisers. It is estimated that the average person is exposed...

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