Failing 101: Social Media Marketing Edition

Almost everyone can start a social media marketing campaign, but not all can become successful. It may seem like an easy task at first, but its sensitivity to content and other factors make it difficult at times. You can gain lots of following today and lose half of them the next day when you commit mistakes in your post. But what are those common mistakes?

Here is a list of some oversights and how to avoid them:

1. Frequent Boasting

As others say, too much of everything is bad. The same principle applies to your social media page. Posting about your accomplishments once in a while is acceptable, but when your feed is literally flooded with brags, it becomes unhealthy. Your followers get turned off if they see too much boasting, so try to minimise it and diversify your posts.

2. Lack of Activity

Interacting with posts and your community will not hurt, but none of it will be. People like to see an active page, which means it shares others' posts and replies to comments. This makes them think that the page cares about their surroundings and not just there to post about their products.

3. Changing Tones

Setting a definite tone that reflects yourself is a must. This makes you identifiable to your followers and switching its style too often leads to people not being sure if it is still you creating the content. Consistency is key. Do little tweaks once in a while but avoid drastic ones.

4. Solely Relying on Bots

Autoreply and other automatic features are helpful in case you are managing a lot of accounts across different platforms or when you are out of town, however, be sure to allot time in handling the page on your own. There might be chats or comments that cannot be answered properly by autoreply message, so be sure not to leave your account to bots all day.

5. No Monitoring

Metrics can offer a lot of insights that you can use to improve your page. It shows you what type of posts generate more attention and engagements. By using this information, you can adjust your future contents into something that can please new and old followers.

6. Writing Speeches

Captions that are several paragraphs long often prompts people to scroll past it because they get bored. Avoid the "too long, did not read" scenario by making your captions bite-size.

7. Double Checking

Being excited to share something is good, but it can also cause you to commit grammatical errors. That instance ruins your image in people's eyes. Reread your work first or use a grammar checker application before hitting that post button to avoid unpleasant feedbacks.

Besides all the items on this list, the most important thing to always remember is that when you start a social media page, you should take it seriously. It might get troublesome at times, but sticking to these platforms are worth it. So keep posting! If you get successful in capturing the attention of many people, your brand will surely be the talk of the town tomorrow!