The advertising field learned to adapt and change as centuries passed. Before, when you want to promote something, the only medium is through newspapers or shout until you drop while walking outside. But with the advent of the internet, the act of promotion has extended its reaches, opening doors to wider markets and numerous strategies. However, aside from sticking to websites, establishing your presence in social media is now the name of the game.
In a survey by Three Girls Media, they found out that 90% of marketers say that investing in social media gathered more exposure for their business and more than 1/2 of them stated that using it for at least two years improved their sales. This is not surprising since the past few years, most successful campaigns are hosted by social media platforms.
But why should your brand engage in social media? Here are some reasons why doing it can help you tremendously:
1. It is where the people are.
Your brand will have more chances of being noticed if you go to where people hang out most of the time. According to Digital Information World, internet users are spending an average of 142 minutes per day on various social media platforms. That's a long time of scrolling through timelines or chatting with friends. But the point is, in that period, your ad will have plenty of opportunities to be visited or seen.
2. It is wallet friendly.
Advertising in magazines, newspapers, or other traditional means is not cheap. Unlike those, using social media offers you a choice between spending nothing or adjusting your ad's boosts according to your current budget. Also, posting there has no limits. You can release seven materials or more a day without spending a single cent.
3. It lets you freely interact with customers.
As long as you have an internet connection, you can reply to your community anytime. This strengthens your relationship with them, which in return establishes credibility and loyalty.
4. It is action-ready.
Instead of wasting tons of cash to build a billboard that people will forget after reaching their destination, posting in social media is much better. There, when a potential customer becomes interested in your product, they can immediately message you or buy from your shop.
Overall, social media is a useful platform if you want your brand to be noticed by more people. It is cost-friendly, efficient, and easily accessible. Even if you are an experienced advertiser or still a new one still trying to grasp how things work, this method of digital marketing would definitely give you a boost. So what are you waiting for? Create an account now and show your brand to the world!
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