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Home / Archive for 2019
Social Media Platforms Where Boutique Businesses Should Focus On
Using social media is essential for boutique businesses. It helps them gain more exposure, giving a huge boost to their brand's pres...
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Steps on Creating an Effective Buyer Persona
What is a buyer persona? It is a character made by businesses to have a clearer view of their target audience. It gives them information ...
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Searching Methods That Can Improve Your Searches in Google
Using Google is an easy task. Just type the question that pops in your mind, press enter, and that is it. But did you know that there are...
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Social Media Marketing Techniques for Beginners
Social media marketing is an effective way of promoting a brand due to its audience reach and cheaper expenses. This is the reason why m...
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Elements to Watch out in Marketing Through Facebook Videos
If you are utilising videos in marketing your brand on Facebook, you are on the right track. According to most advertisers, it is the m...
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Facebook Announces New Features for Messenger
Last 30 April 2019 - 01 May 2019, Facebook held its F8 Conference and dropped a lot of news about their plans for their applications. T...
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Twitter Strengthens Their Approach Against False Election Information
Twitter is expanding its efforts to stop the spread of wrong information that may confuse voters. As stated by the platform last 24 Apr...
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Common Mistakes to Avoid in Social Media Marketing
Social media marketing may seem easy at first, but maintaining or expanding it makes the task trickier to handle. There are many holes ...
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Facebook Says Goodbye to Messenger Codes
For those who are using Messenger Codes in promoting their brand, it is time to revert to the old ways because Facebook is going to shut ...
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Facebook's Guide to Creating Stories
From just posting a status update, creating Stories is now the talk of the town on Facebook. Ever since it was added in the social media ...
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Pinterest Reaches a New Milestone With 265 Million Users
Pinterest is gaining the interest of many. This was evident in the new statistics shown by the platform. Back in September, when it relea...
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Failing 101: Social Media Marketing Edition
Almost everyone can start a social media marketing campaign, but not all can become successful. It may seem like an easy task at first...
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News Feed in Detail: Facebook Releases a 'Why Am I Seeing This Post' Feature
While scrolling through your news feed, have you ever wondered why the posts you are seeing are there? Facebook now has answers to that...
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Tips for a Successful Marketing Campaign
Creating a digital marketing campaign nowadays is a must. But it is no easy task. It involves a lot of brainstorming, execution, and m...
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The Benefits of Establishing a Social Media Presence for Your Brand
The advertising field learned to adapt and change as centuries passed. Before, when you want to promote something, the only medium is thr...
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The Importance of Captions in Instagram Posts
An image that can make people say "wow" is a must in Instagram, but did you know that caption is what brings followers closer t...
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Passwords in Plain Text: Facebook Faces Another Data Security Issue
When you sign up on Facebook, you are asked to create a password. Its job is to make sure that only you can access it, like a house's...
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Facebook vs. Vaccine Misinformation
Those Anti-Vax posts or ads that you see on Facebook might be gone sooner than you think. Why? That is because Facebook has started doi...
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10 Ways to Save Organic Reach on Social Media, Part 1
The internet can be a harsh world to get famous . Even if we have something incredible to say or anything amazing to show the whole wor...
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Twitter’s ‘Hiding Selected Tweet Replies’ Feature: Is it Useful or Harmful?
You are scrolling in your twitter timeline, looking at replies to your tweet, but then you are greeted by an embarrassing comme...
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