The internet can be a harsh world to get famous. Even if we have something incredible to say or anything amazing to show the whole world, not many people may come to encourage us and thank us for the hard work. And it's not because we're not good enough; it's because not many audiences can be reached in the first place. As time goes on, it appears organic reach only continues to decline.
But in the advent of paid advertisements, is there a way to salvage and flourish the remaining audiences we have? Here are a few notes on how:
1. Study Algorithms
Each social media platform has its recipe in curating content. In general, algorithms employ these three basic principles in handling posts: Recency (How long we've published a post), Relevancy (How relevant our posts are to the public), and Engagement (How our audiences react to the posts we've made).
Each social media platform mixes these principles in differing amounts. Once we learn the specifics of our chosen platform, we can employ creative ways to use the algorithm in our favour.
2. Go Live
Nowadays, live videos are gaining a lot of attention. Going live on any social media platform can significantly boost our reach, which can subsequently give a lift to brand awareness. Have fun! Introduce the team to the audiences, tease events that are scheduled soon, or simply have fun answering followers' questions. Another good part of going live? The video can be reused for future additional content.
3. Feature User Generated Content
Many see that user-generated content are the most authentic and influential consumers' reference when making purchasing decisions. A recent survey by Stackla reveals that 52-57% of consumers made purchasing decisions based on user-generated visuals, and about 51% of people stated that they were more likely to continue engaging with a brand if their post was shared throughout a marketing campaign.
If we want to build rapport with our audiences, this is a key element to consider.
4. Produce Unique Content for Each Platform
Most users nowadays don't only use one social media platform. For example, a user may use both Facebook and Twitter at the same time, while another may use Instagram and Snapchat. Whichever combination it may be, it would be a good idea to create unique content for each social media platform, as that would give a user reason to follow all our pages and not just one. Use network specific tools (Instagram Stories, Twitter Moments, etc.) to generate better interest and engagement.
5. Give Content Some Budget
Although it will require a bit of cost, it's a good idea to give a post some extra boost by targeting audiences. Consider our audience demographics with each update and cater our post to them. By optimising advert options, our posts will get through more people who are interested in it.
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