Busy browsing through a snazzy little box called a smartphone.
If we were back in the 80s, bringing around something like this would not even have crossed our minds. All we had were wired telephones; no one could even receive a call without rushing downstairs before the ringing ends. But we are in 2018. In 2018, you’re more likely to see a kid watching Youtube than actually going outside to play.
And this is just perfect for marketers.
With the average Briton spending 24 hours a week online and checking on their phones every 12 minutes, it’s no wonder that companies are spending boxes after boxes of money just to get their brands on that 10-second advertisement inside an app. Why wouldn’t they, when 92 per cent of smartphone owners use a variety of apps?
In fact, Google recently found out that 51 per cent of mobile app users are more likely to respond to a call to action compared to those who see the same advertisement on a PC. To complement this, Alari of Marketing Tech News said that around two in five people who see an app-based advert are urged to buy a product/service, compared to less than a quarter of PC users.
Perhaps it’s because smartphones are so handy and convenient. Perhaps it’s because we are literally one tap away from purchasing advertised products. Whichever the reason, it all comes down to one thing: we are in the era of smartphones. When done right, in-app adverts hold both the present and the future.
Marketers are already seizing this age, and you should too.
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