Ever wondered how your favourite stars are or what they do when they are off the camera? Soon Google will let popular search questions about celebrities and well-known personalities turn out on search results.
Recently, Google announced that they are piloting a feature on mobile that allows searchers to see celebrities’ answers and perspectives to frequently asked questions. The results are in the form of selfie videos pre-recorded by celebrities themselves to be served on the search results. The feature currently works only in the U.S.
The pilot test will include most often asked questions from the following celebrities: Priyanka Chopra, Will Ferrell, Tracee Ellis Ross, Gina Rodriguez, Kenan Thompson, Allison Williams, Nick Jonas, Mark Wahlberg, James Franco, Seth MacFarlane, Jonathan Yeo and Dominique Ansel.
According to Google’s The Keyword blog, when you search for your favourite personalities, their answers will appear in the form of selfie-like videos with a “uniquely personal, authentic and delightful touch.”
Examples of popular queries sampled on the pilot tests include, “Can Will Ferrell play the drums?” or “How many languages does Priyanka Chopra speak?” or “Can Tracee Ellis Ross sing?”
This video result will fall under the category “Answered on Google” in the form of a card that includes the celeb’s name, avatar and check mark (verified). The question is shown at the bottom bar and is categorised (e.g. Most asked on Google, Trending, and Google Fan).
When the video is played, it expands full screen on the mobile web. On the Google app, the bottom bar remains visible.
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| GIF from Google, The Keyword Blog |
This is a fun twist on serving answers to popular search queries about celebs which is in-line with Google’s previous efforts to enhance search experience by bringing its users closer to the authorities.
In March, the company encouraged organizations and celebrities to utilise the “Post on Google” feature using text entries. The feature initially experimented during the 2016 US presidential election. The feature allowed individuals to post status updates directly on the search results pages. The feature was later on expanded to more organisations like sports teams, leagues, firms in the film industry, museum and much later on, to local businesses. The feature not only allowed text but also GIFs, images and videos.
You may have noticed Google Search showing a series of new updates in the past weeks that lets brands and businesses provide more information to widen their reach. Now Google users can look forward to more reliable answers from main sources of information. In the same way that Google has expanded the search to research and shopping, it is currently exploring its possibilities as a social tool in the absence of a successful social media platform of its own.
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