Here are some key website design trends that you should try this 2019!
1. Personalised UX. People tend to remember a thing when it makes them feel important. That is the same with websites, so it's necessary to personalise your user experience (UX) to create the impression that you are taking care of them and catering your services to their needs. This way, they are more probable to choose your products over your competitors.
2. Voice User Interface. While this technology is relatively new to the marketing field, more and more households are adopting a smart home assistant. As many more potential customers are switching over to browse products through voice input remotely, it's never a bad decision for you to optimise your website to accommodate this brand new technology.
3. Practicality and Content-Centered UX. Web visitors now have a shorter attention span, which means that they quickly move on from a site that loads too slowly. Your website's design should be practical and straightforward. You should focus on time-saving and prioritise your audience's ease of navigation; take out unnecessary content and take care not to overwhelm the users.
4. Minimalism and Bold Typography. Stay on the loop. More and more brands are using bigger and bolder typography, so you should also stay trendy with a minimalist makeover to complement your bold typography.
5. Augmented Reality. Because most devices now have a camera, the concept of Augmented Reality in design is no longer limited to games. Using an augmented reality feature on your website, like virtually trying on makeup like Sephora offers, can bring a lot of colour to your site. Customers remember experiences that let them have fun, after all.
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