A website's home page design can be a huge deciding factor in gaining potential customers and brand awareness for businesses. It is like being in a restaurant. If people visited one then saw that the place looks good and offers remarkable service, they are most likely to return there and recommend it to others. This is the same for people who visit a business' website. If they find it pleasing and helpful, the higher their chance of buying its products.
But what are the things that make a website's format effective? Here are some tips that can help improve your business' website home page:
1. Welcome your visitors with a call to action.
Start with catching a visitor's attention by appealing to their needs at first glance. Give them a reason why they should stay on your website by hitting their curiosity. You can do this by posting a question or a statement that creates a need and can be fulfilled by what you can offer. For example, post something like "Need help in designing your new house? We have a lot of experts that can turn yours into a gorgeous one." then put a button that will redirect them to your list of consultants.
2. Avoid listing your features without much explanation.
Providing links to your services is a good way to achieve an organised look, but simply putting them there in blocks is not ideal. It makes the page boring to look at and cuts off information. Instead, list the benefits of choosing your business and narratively tell them what you can do then provide links. It gives a friendlier vibe to your website and presents a varied look.
3. Encourage people to sign up.
After telling your visitors about you and what you can do for them, put a link to a signup form. Make it look like there are still a lot of things they could know through subscribing to you.
4. Post testimonials.
Get comments from your previous customers and post it to get other people's trust. There's no need to put dozens of them, just pick the best ones to further persuade people into buying your products.
5. Place links of your social media pages in the footer.
Acting as a business card, these links allow people to know more about you or contact you by redirecting them to your social media pages. This way, if they have questions or want to order your products, they could easily communicate with you before they change their minds.
These tips, partnered with good colours and consistent brand message, produces an effective home page for a website. An eye-catching and informative home page is a must. Usually being the first thing people see when they search your business' name online, it becomes one of the vital factors that affect customers' decisions on whether they will choose to avail your services or jump to your competitors instead. First impressions last, so be sure to make your website's home page appealing to turn visitors into loyal customers.
0 comments:
Post a Comment