If you are utilising videos in marketing your brand on Facebook, you are on the right track. According to most advertisers, it is the medium that performs well the most, stealing the top place previously held by photos. Banking on it is a good investment because people respond to it more, gathering more activity and popularity for the brand. Besides, the platform itself boosts and prioritise this type of media, so it is a winning situation for marketers.
But how do you effectively use Facebook videos? Here are five elements that can help you in doing that:
1. Length
15 to 90 seconds is the magic number in this type of medium. This corresponds to the time people are willing to spend on watching something on social media before they lose interest. Within this timeframe, you should be able to deliver an interesting and concise video about what you want to tell. The key is to entertain and make people stay rather than them scrolling away from your material.
2. Caption
People do not usually watch a video without having a clue about it. With this in mind, be sure to intrigue your potential audience through the text accompanying your video.
3. Thumbnail
Like a cover to a book, thumbnail captures people's eyes and makes them stop scrolling. Bland looking thumbnails tend to be ignored, and this can cause your video to perform poorly or be ignored altogether.
4. Video Type
Variation in the materials you release makes your audience look forward to what you will give next. Try using different types such as live videos, tutorial videos, informational videos, and others to prevent repetitive contents. However, the strategy depends on what works best for your brand. Monitor what performs best and release more of those.
5. Shape or Size
Vertical videos are more effective than square ones. This is due to that size being the right fit on phones. If used on mobile, the video will most likely take up the whole screen, discouraging people from scrolling away.
From still pictures, digital marketing on Facebook has moved on to videos to match the preference of users. Still, videos being the current trend does not mean that it will be an instant success without considering the vital elements that can affect it. All campaigns need careful preparations and research including this type. So next time you create a video for your brand, dedicate attention to the details listed above, have fun, and enjoy the results of your hard work.
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