Digital Marketing

Image courtesy of Mike MacKenzie licensed under Creative Commons ( CC BY 2.0 ) This year has seen the proliferation of fake news...

A Brief on Digital Advertising Trends in 2018 and the Factors That Will Shape Strategy

2017 has seen a rise in emerging technologies, new platforms and regulations around privacy, movements towards transparency, net neutral...

Last month, we wrote about the rise of brand influencers on social media. Today, we are getting a closer look at a new breed of influen...

Since we got introduced to RankBrain (Google's machine learning artificial intelligence system) two years back, we've seen the ...

Google has stepped in to define its role amidst all the issues that cloud around the news industry and the apparent obscurity in the ...

Today, we're taking a breather from the world of the digital marketing. We will contemplate how we position social media in our pe...

Ever wondered how your favourite stars are or what they do when they are off the camera? Soon Google will let popular search questions...

Image courtesy of Alan O'Rourke under Creative Commons License CC BY 2.0 (CC BY 2.0 When it comes to building brand awa...

Brand awareness is becoming extremely challenging for marketers and advertisers. It is estimated that the average person is exposed...