The Digital Marketing Authority Blog
Last week, we started our series of blog posts with the latest happenings in the digital marketing scene. We came in with Facebook's Publisher Knowledge Panel. This feature expands readers' experience by providing more information about publishers. We also wrote about Facebook Local, the rebranded Events App feature of Facebook that is increasingly gaining popularity with a host of convenient features and the limitless possibilities. In the coming weeks, we are excited to roll out more blog posts on the latest features under sleeves of other digital media authorities.
Lately, we have been observing things in an inward fashion. What is easily within reach becomes more relevant. Talk about going local. We have observed that the parallelism in the Marketing and Advertising landscapes. Brands have been leveraging data to understand the smallest unit of their target market, the individual consumer on a personal level. We took a closer look at current marketing techniques that keep up with changing the behaviour of consumers in the form of Micro-targeting. It is interesting that consumer behaviour is what drives these trends. We will be talking about more similar ideas in detail in our upcoming posts. Even in Advertising, key players have been changing the course of the game. Gone are the days of glaring advertisements. Advertising has adapted to the consumers' attitude towards boldly-stated ads and ventured into stories that are more relatable to their online audience, one that adds value and identifies with solutions to real life problems. There is still though, a common denominator - dominating the subconscious mind to succeed in sales. Native Advertising taps into the human emotion to trigger buying decisions.
All these are random parts and pieces of the digital marketing puzzle, but what really is “Digital Marketing?” It is the collective and integrated marketing efforts that fall into a cycle of attracting, engaging, and converting potential customers online. As the hype over digital marketing continues, we’d like to be a part of that puzzle and share our stories in a way that most of you can relate.
In the coming days, we are excited to deliver more fresh ideas and trending topics in digital marketing. We will come up with more digital product reviews and the latest news on SEO trends, User Experience and the next big thingies! We will follow major developments on key concepts that we wrote about to keep you posted.
While Christmas is fast approaching, there will be a lot of exciting trends to observe and pick up on in the digital marketing scene - deep dives into digital marketing tactics, notable practices, reviews of digital marketing assets and how all these things interrelate, how they work, and what works for whom. For one, we’d like to take a peek of how top-selling e-commerce players out there are performing in Retail and how they leverage on digital marketing to boost sales or reach their goals, where they succeeded and where they fell short. It can be tricky, as you know, things can change pretty fast in a short period.