Digital Marketing

Using social media is essential for boutique businesses. It helps them gain more exposure, giving a huge boost to their brand's pres...

Steps on Creating an Effective Buyer Persona

What is a buyer persona? It is a character made by businesses to have a clearer view of their target audience. It gives them information ...

Using Google is an easy task. Just type the question that pops in your mind, press enter, and that is it. But did you know that there are...

Social media marketing is an effective way of promoting a brand due to its audience reach and cheaper expenses. This is the reason why m...

If you are utilising videos in marketing your brand on Facebook, you are on the right track. According to most advertisers, it is the m...

Last 30 April 2019 - 01 May 2019, Facebook held its F8 Conference and dropped a lot of news about their plans for their applications. T...